Why small businesses should invest in social media

Why small businesses should invest in social media In today’s world, marketing is much more than just creating a brand and posting your contact details through people’s doors. Although there is certainly a decreasing level of scepticism, social media is the ultimate playground for individuals, businesses and business owners to showcase their business and get…

Workplace First Aid Provision

Workplace First Aid Provision   The first aid responsibilities for business owners and employers is a subject I’m often asked about, so let’s look at the necessary requirements. The three main requirements that need to be in place are as follows: · There is an adequate number of First Aiders and Emergency First Aiders in…

Exploring Customer Routes to Conversion

Exploring Customer Routes to Conversion Simply put, a route to conversion is the route a user takes to navigate through your site resulting in a conversion. Be that buying a product or submitting a contact form, whatever your business considers a conversion it’s important to ensure the user has an easy route to get there.…

Different types of search intent

Different types of search intent   Nowadays when people want to know something, where do they turn… Google. Long gone are the days of encyclopaedias; search engines have truly taken over. The question is, why do people type a query into Google in the first place? What is search intent?   Search intent is the reason…