Setting Out into the Online World – How to Get Your Business Noticed
Making the move online can be a daunting aspect for any business. Many have questions about where to even start, and whether it starts and finishes with a website, or if marketing your website is necessary after it’s built.
In today’s society, it’s vital that you have an online presence, with user behaviour showing an increasing preference to online shopping and booking of services. With no signs of this slowing down, and the circumstances of the last year only accelerating this growth in online users, now is the time to take that step and bring your business into the online world. We’ve recently helped some businesses with that very task, building websites completely from scratch and providing our expert SEO services once launched. Supporting them throughout their journey and helping them understand the next steps after the completion of their website.
Recently, Rockthorn approached us for a website, with the idea that they would also join us for digital marketing afterwards. With the client having been within the industry of supplying quality plant hire services for over 20 years, they had a good understanding of their target audience and core services. If you are starting from scratch, we can help you with market research to develop more of an understanding of who your audience is likely to be. It’s always a good point to consider before building an online presence, so you can ensure the website is catered to your main demographic.
We evaluated Rockthorn’s main demographic, their expectations and how they would prefer to interact with a website. This helped us to plan the best way to display their products and allow people to hire machinery. We decided the best way to do this would be to enable users to add machinery to a basket, use a date selector and then request a quote for this. The plant hire industry is very much one which is based on connections and forming relationships, client contact is a vital part in Rockthorn’s customer experience and acquisition. We have formed a whole digital marketing strategy with this in mind, on hand to support them and grow their new online platform.
Wagg & Purr
Another recent website build we had the pleasure of working on, Wagg & Purr also joined us for digital marketing. As a fully qualified and expert cat and dog behaviourist in Norwich, Wagg & Purr had a profound understanding of the sort of people they wanted to market to and the message they wanted to communicate through their website. Having an idea of how you wish for your website to communicate to users isn’t fundamental, however we can sit down and dig deeper into your company’s core values to decipher this before we start on your website.
We took Wagg & Purr’s fun-loving approach to pet training and poured this personality into the website design. We went through a few design ideas, but we knew as soon as we saw it that the illustration route was the best way to communicate Wagg & Purr’s easy-going and calm demeanor when carrying out behaviour training with dogs and cats. Trust is a key selling factor to people who are entrusting their beloved pet with a stranger, which is why it’s important for us to incorporate not only the experience Wagg & Purr has, but also the love they have for animal welfare. Similar to Rockthorn, we then created a well thought out strategy to ensure as many people see the site as possible and they get the best out of their new website.
As it’s so important to get a good understanding of target audiences, the industry, and core services, we work closely with our clients to ensure we understand their business nearly as well as they do. We discuss the tone of voice for copywriting, the services which should be prioritised and keyword planning. We absolutely love learning about a new industry, and as we have a strict no conflict of interest policy every client we get allows us to learn about a completely new industry.
If you’re thinking about starting a new business, moving your business to an online platform, or you want to increase your online presence, here at Nu Image we’re an in-house agency, offering logo design, bespoke web design/creation and digital marketing. Take that crucial step to get your business online, and give us a call today on 01603 859007 or send an email to [email protected]