Zest Up Your Social Game
As a business in the present day it is essential to jump aboard the social media train before it whizzes straight past you! Marketing on social media platforms can give new businesses a foot forward in the game before the website is even ready to go live. Create a buzz with teaser graphics and videos to generare anticipation within your chosen platforms because, we don’t know about you, but being fed a tiny part of something makes us hungry for even more! But which social platform is appropriate for your business?
The Up and Comer
Don’t roll your eyes… this social platform has skyrocketed in record time… Tiktok! A platform like no other, it is so easy for anyone, no matter who or where you are, to post a video to promote your services. Some have mastered the platform more than others, gaining hundreds of thousands of followers and gaining the ‘influencer’ status, so why not use that to your advantage? Working with influencers is a very, shall we say, influential way of reaching a big audience. Some of the big names have hundreds of thousands of followers, what a great resource to tap into! Zesti, who are a new company specialising in premium scrub uniforms, are a business who this technique is perfect for. As a new company it can take a while to build up a reputable following, so working with influencers who are happy to give an honest review of their scrubs is no doubt a great way to go. We would always suggest putting out the feelers and seeing how creative you can get with working with influencers, many are happy to help and are open to ideas that you may have, so go for it! Go get in their DM’s!
A Visual Masterpiece
Instagram has reported that 60% of their users use their platform to scope out a product and do some research before they decide to go for it! And a competition is the perfect way for users to sample your product and generate excitement because, let’s face it, who doesn’t love a freebie! A lot of the time a competition will nudge a user to consider buying your product even if they don’t win. So, what have you got to lose?
Instagram is also a minefield for visual sensation. Try being really creative with your products so that they stand out! For Zesti, they make a statement using vibrant, block colours and angular graphics that nod to their ‘Z’ shaped logo. Always think about the message you want to deliver.
The Mother Hen
If you are marketing to predominantly the older generation then Facebook is the way to go, it has a less targeted audience but has a large demographic reach catering to all sorts of posts, be it video, photo or text. With more than a staggering 2.8 billion people using it every month… whoa! If you think about it, a lot of people interact with posts on Facebook (and it’s not just annoying family members calling you out on a regular basis, trust us we know the struggle!) But for business audience interaction, this platform is the way to go.
These are only some of the platforms that are available for social media marketing and of course we have only used one example of how you can use this platform for your business. Here at Nu Image we are happy to sit down with you and talk you through which social platforms we think are the best route forward for your individual business!